Industry-Leading Research

USC Annenberg is known as a highly prestigious leader in the practice of communication and public relations because of its biennial Generally Accepted Practices (GAP) Study which tracks trends and best practices in the field. Students are encouraged to become involved in this and other projects of the USC Center for Public Relations.

“The USC Center for Public Relations (CPR) mission is to connect corporations, agencies, academics and students to define the future of our industry and to develop those who will shape it.”

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