A cross-disciplinary joint degree from USC Annenberg and the USC Viterbi School of Engineering that offers you the opportunity to innovate at the intersection of communication and engineering.
In a rapidly changing world where gathering, interpreting and analyzing data is increasingly essential, modern organizations are seeking professionals who can leverage both data and theory to shape their communication strategies. This first-of-its-kind degree program is situated in one of the world’s premiere hubs for the technology and media industries. Offered jointly by USC Annenberg and the USC Viterbi School of Engineering, the program blends advanced courses on media, marketing, and the human and social aspects of communication with foundational computer programming courses and advanced courses on data science, machine learning, data visualization, human-computer interaction, data stewardship, and AI ethics.
You will acquire a data-native mindset and a unique skill set that prepares you for a career spanning communication, content strategy and data analytics in diverse, interdisciplinary project teams.