Lauren Lamkin Grancio is vice president of communications and public relations at LA 2028, the organizing committee for the 2028 Olympic and Paralympic Games in Los Angeles. Prior to her current role, she spent eight years at Adidas leading corporate communications and culture, where she helped to create a world-class reputation for the company. She is experienced in strategic positioning, industry-changing product launches, sponsorship of global events, league and athlete partnerships and issues management. Grancio worked at two global public relations firms in Los Angeles — Hill + Knowlton and Manning Selvage & Lee — and has experience with global brands like Adidas, Reebok, Wal-Mart, Nestle, Motorola, Disney, Ford Motor Company, General Motors, MGM Mirage and Chelsea Football Club. Her work spans corporate communications, reputation management, brand marketing, storytelling, employee engagement, media relations, crisis communications and corporate social responsibility. Lauren is a proud Trojan, earning a bachelor's in public relations and a master's in communications management from USC Annenberg.