Journalism

Fred Cook

Professor of Professional Practice; Director of the USC Center for Public Relations

Expertise: Branding, Marketing, Marketing Research, Organizational Communication, Public Relations
Journalism

Jennifer Floto

Professor of Professional PracticeProfessor of Professional Practice; Director of Undergraduate Public Relations Studies

Expertise: Advertising, Branding, Consumer Behavior, Digital Media Effects, Media Psychology, Message Effects, Narrative Advertising, Storytelling
Journalism

Eunjin (Anna) Kim

Assistant Professor of Journalism

Expertise: Audience Behavior, Big Data Analytics, Cross-platform/Cross-device Media Usage, Electronic Word-of-Mouth (eWOM), Social and Mobile Media Engagement
Journalism

Su Jung Kim

Assistant Professor of Journalism

Expertise: Consumer Culture, Cultural Consumer Insights, Digital Marketing Strategy, Ethnography, Netnography, Social Brand Engagement, Social Media Analysis
Journalism

Robert Kozinets

Professor of Journalism; Jayne and Hans Hufschmid Chair in Strategic Public Relations and Business Communication

Matthew Le Veque
Expertise: (Traditional and Digital) Media Industries, Advertising, Advocacy, Branding, Creativity, Emerging Media, Marketing, Marketing Research, New Interactive Media and Technologies, Public Relations, Social Media
Journalism

Matthew K. Le Veque

Associate Professor of Professional Practice; Public Relations Media Coordinator

Expertise: Black Feminist Media, Changing News Industry, Communication and Social Justice, Intersectional Internet Studies, Mobile Journalism, Networked journalism, Race and the media, Social media Storytelling, Visual communication theory
Communication, Journalism

Allissa Richardson

Assistant Professor of Journalism

Expertise: Changing News Industry, Disruption and Innovation, Emerging Media, Information and Communication Technologies, Marketing, Media Entrepreneurship, Public Relations, Transmedia
Journalism

Burghardt Tenderich

Professor of Professional Practice; Associate Director USC Center for Public Relations; Director of Masters of Strategic Public Relations

Jian (Jay) Wang
Expertise: Branding, Globalization, IDEA, Organizational Communication, Public Diplomacy, Public Relations
Communication, Journalism

Jian (Jay) Wang

Associate Professor of Journalism; Director, Center on Public Diplomacy

Expertise: Communication Theory, Networks, Public Diplomacy, Public Relations
Journalism

Aimei Yang

Assistant Professor of Journalism