As a 30-year advertising veteran, Joanne O'Brien Rietta has developed communications solutions by turning brand values into stories and finding the narrative in the data. She is a problem-solver and a strategic thinker who has won 10 Effie Awards for effectiveness on projects for a wide array of big brands. Rietta is currently the managing director of Nomad Creative Studio, a startup agency offering strategy and creative services, all the way thorough production and post-production. Prior to joining Nomad, Rietta worked with clients like Nike, Dreyer’s Ice Cream, Cannondale Bicycles, Starz Networks and Jack in the Box Restaurants. She comes with deep experience from world-class creative ad agencies like Goodby, Silverstein & Partners, TBWA\Chiat\Day, Kirshenbaum & Bond and Media Arts Lab for Good. Rietta lives in Santa Monica with her husband, two children, and a giant, clumsy Old English Sheepdog.