Photo of Brian Hirsch

Brian
Hirsch

Adjunct Lecturer
Academic Program Affiliation: 
Photo of Brian Hirsch
Expertise: 
Advertising, Business, Digital Media, Entertainment, Entrepreneurship, Leadership, Los Angeles, Management, Marketing, Media Literacy, Social Media, Sports, Technology and Innovation

Brian
Hirsch

Adjunct Lecturer
Academic Program Affiliation: 

Tabs

Brian Hirsch is a marketing and communications executive and leader with a diversified background in international and domestic brand marketing, communications, media, and sports entertainment. Hirsch is an adjunct lecturer at USC Annenberg, teaching a masters course on the international entertainment marketplace and is also currently vice president of marketing promotions and brand strategy for Sony Pictures Television’s worldwide television networks.

In his role at Sony Pictures Television, Hirsch manages promotional marketing, media strategy and platform partnerships for Sony’s international and domestic foreign language FAST (free ad-supported TV) channels. In his centralized home office role, he also oversees content marketing, PR and talent-led initiatives for Sony Networks’ originals and licensed series.

Hirsch holds an MBA from the UCLA Anderson School of Management and received his BS from The University of Arizona with a double major in marketing and entrepreneurship.