Based in Los Angeles, Adriana Lacy is a journalist focused on audience engagement, social media platforms, and technology. Currently, she is a freelance journalist, advising newsrooms on best practices for reporters and editors online, off-platform strategy, and incorporating technology and product knowledge into newsrooms. She has worked as a senior associate for audience and growth at Axios, an audience engagement editor at the Los Angeles Times as well as an audience news assistant at the New York Times, focusing on search engine optimization and social media metrics.
Lacy is also an MS candidate at Arizona State University studying digital audience strategy. Her research focuses on how news is packaged and delivered in the platform era. She looks at the different ways traditional print media and digital media disseminate news and the challenges and opportunities associated with social media platforms for publishers. Her research also focuses on how ethnic and local media are adapting to the digital environment.
For the latest updates on Adriana, please visit adrianalacy.com.