The Lens of Disruption

Virtual reality and augmented reality have the potential to reconfigure the media industry landscape. Yet, there is still no clear model for how companies can build sustainable businesses around this technology or what it might mean for the consumer or the public. Join us as we explore these issues over three days of talks, workshops and demos with technologists and business leaders.

RSVP to our events below. 

A new lens for news

March 6, 2018, 12:00 pm – 1:30 pm, ANN 106

Photo by: USC Annenberg/Brett Van Ort
Can AR and VR become a mainstream technology for news organizations? The technology is powerful. But how do you harness it for the news business?

Featuring panelists Nonny de la Pena, founder, Emblematic Group; Dylan Thuras, founder, Atlas Obscura; Ela Topcuoglu, Start VR; Robert Hernandez, professor, USC Annenberg; and moderator Gabriel Kahn, professor, USC Annenberg


From fishbowls to funding: How Mira raised $2.5M to build AR for anyone

March 6, 2018, 5:00 pm – 6:00 pm, ANN Forum

Notice: This event has changed dates and will be happening on March 6th from 5:00 pm – 6:00 pm in the Wallis Annenberg Hall Forum.

Hear how a few USC undergrads launched their AR firm and landed big investors.

Featuring panelists Matt Stern, Co-founder and COO; Christine Barron, Director of Software; and moderator Gabriel Kahn, professor, USC Annenberg.


The new screen in your life

March 6, 2018, 6:00 pm – 7:30 pm, ANN Forum

Photo by: John Davis
VR and AR have the potential to upend just about everything in TV and film today, from the creative process to the viewing experience. Who are the new players defining this space and how are the studios reacting?

Featuring panelists Ryan Pulliam, Specular Theory; Martina Welkhoff, WomenXR; Jennifer Rundell, Positron; and moderator Chris Smith, professor, USC Annenberg.


The promise and peril of living in virtual worlds

March 7, 2018, 6:00 pm – 7:30 pm, ANN Forum

Photo by: John Davis
AR and VR will alter the accepted norms of human-computer interaction. Are we ready? 

Featuring panelists Todd Richmond, director, Mixed Reality Lab/Studio, USC Institute for Creative Technologies; Gaia Dempsey, 7th Future; Stephen D. Smith, executive director, USC Shoah Foundation; and moderator Dmitri Williams, professor, USC Annenberg


Branding a new reality

March 8, 2018, 12:00 pm – 1:30 pm, ANN Forum

Photo by: John Davis
How have brands begun exploring these possibilities of AR/VR and how might this change the advertising industry? 

Featuring panelists Zeda Stone, RYOT; Ivan Nikhoo, N3 Capital; John Deschner, TBWA\Chia\Day; Galen Newton, Stun Creative and moderator Robert Kozinets, professor, USC Annenberg.