Athlete platforms: A conversation about the rise of athlete-owned sports media start-ups

Tuesday, October 24, 2017 - 12:30pm to 2:00pm USC Annenberg School for Communication and Journalism (ASC), 207

M{2e} Fall ’17 Speaker Series: Sports Programming in the Post-TV Era

Join communication professor and M{2e} co-director Christopher Holmes Smith, and Devin Johnson (president and chief operating officer, Uninterrupted) for an in-depth conversation about how the connection between athletes and their fans is evolving in a fragmented media landscape.

Devin Johnson is the president and COO of UNINTERRUPTED, a premiere digital media company founded by LeBron James and Maverick Carter. Johnson oversees the platform’s daily operations and strategic direction. With UNINTERRUPTED, he has successfully released original content including the documentary The Carter Effect, the short form series “The Shop” with LeBron James, Draymond Green and 2 Chainz, and “The Machine,” a new media property developed for exclusive distribution on Verizon’s go90.

Previously, Johnson spent time at Tribune in Chicago as the SVP, Digital leading all digital efforts and served in a multitude of digital executive roles at NBCUniversal where he was instrumental in developing the global company’s Digital Innovation efforts. Johnson was also the chief operating officer at Studio One Networks.

A Chicago native, Johnson holds a bachelor’s degree in business from the University of Michigan and an MBA from Duke University’s Fuqua School of Business.