Join us for a conversation with Zoé Zeigler, Head of Marketing at LA Metro. Students will have the opportunity to learn from Zeigler's career journey.

Zoé is an award-winning marketing leader with more than 15 years of experience helping Fortune 500 companies and high-growth startups build culturally relevant brands while driving measurable business growth. She has led brand transformations and integrated marketing campaigns for organizations including Chase, Toyota, Teen Vogue, and Square.

Today, Zoé serves as Head of Marketing for LA Metro, where she leads culturally relevant marketing initiatives and strategic preparations for the LA28 Olympic and Paralympic Games, following her leadership of marketing and product delivery for the 2026 FIFA World Cup. Previously, she was Vice President of Global Brand and Integrated Marketing at Square, overseeing global brand positioning and integrated campaigns. Her work has been recognized by The New York Times, Forbes, Adweek, and Ad Age, and she has been named a "marketer to watch" by Business Insider and Brand Innovators. A proud USC graduate, Zoé has built her career across Los Angeles and New York City and is passionate about shaping brands, mentoring future leaders, and creating meaningful impact through marketing.

This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.

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