USC Annenberg in Beijing: Executive Education Course on Strategic Communication @ the Center
In partnership with the China Development Research Foundation, top USC faculty will lead an intensive seminar for 45 top Chinese officials. Dean Ernest J. Wilson III, Rebecca Weintraub, Jay Wang, Tom Hollihan, and Patricia Riley will lead sessions and work with the officials on the handling of specific cases. Topics will include Strategic Communication, Narrative Storytelling, Crisis Communication and Nation Branding.
This event is closed to the public.