Social Media: Platform or Provocation for Innovation?


Thursday, November 5, 2009 (All day)

As part of the week-long visit by and dialogue with Annenberg Innovator in Residence Dr. Irving Wladawsky-Berger, Dean Ernest J. Wilson III hosts a half-day conference titled "Social Media: Platform or Provocation for Innovation?” In two panels, 3:00-4:30 p.m., “Social and Technological Innovations in Social Media” and 5:00-6:30 p.m., “Implications of Social Media for Business, Learning and Institutional Development” experts from USC Annenberg and IBM will explore recent innovations and future trends in the social media space as well as industry responses to these developments. The rate of innovation in social media has been staggering in recent years.  The result is a substantially different media landscape than one confronted by media organizations even five years ago.  The conversation will focus on both the demands of the new media marketplace and the barriers that organizations are likely to face in attempting to meet these demands. In addition to Wladawsky-Berger, panelists include USC Annenberg faculty members Henry Jenkins, Jonathan Taplin, Dmitri Williams, Marc Cooper, executive in residence David Westphal and research fellow Nonny de la Peña. They will be joined by IBM’s Steve Canepa, general manager for media and entertainment and Julia Grace, software engineer and Melissa Cefkin, ethnographer and research scientist. There will be a reception in between the two panels. RSVP required. To RSVP, click here.