Double Crossover: Gender, Media, and Politics in Global Basketball
Monday, April 20, 2026
Noon – 1 p.m. PT
USC Annenberg School for Communication and Journalism (ASC), ASC 207
Whether here at USC or around the world, the continued growth of women’s basketball continues to drive larger conversations, whether at the collegiate level with NIL deals or the professional ranks with the introduction of new leagues.
Join Annenberg alum Courtney M. Cox as she moves beyond the headlines and hot takes to examine broader issues of labor and identity within the sport. As they compete in leagues around the world, elite women’s basketball players continually adjust to new cultures, rules, and contracts. Despite all attempts to contain them or prevent forward momentum, they circumvent expectations and open new possibilities within and outside of the game. In her book, Double Crossover: Gender, Media, and Politics in Global Basketball (University of Illinois Press, 2025), Cox explores the intersection of race and gender against the backdrop of the WNBA, NCAA, and other leagues within the United States and around the world.
Blending interviews and participant observation with content analysis, she charts how athletes and advocates of women’s basketball illuminate new forms of navigating the global sports-media complex. Timely and original, Double Crossover takes readers into the lived world of women’s basketball to shed light on the struggles, triumphs, and contributions of today’s players and those around them.
This program is open to all eligible individuals. USC Annenberg operates all of its programs and activities consistent with the University’s Notice of Non-Discrimination. Eligibility is not determined based on race, sex, ethnicity, sexual orientation, or any other prohibited factor.