USC Annenberg at AEJMC Conference 2015 with Kjerstin Thorson

Thursday, August 6, 2015 - 5 p.m. 6:30 p.m. San Francisco Marriott Marquis, 780 Mission St,, San Francisco, CA 94103

Communication Technology and Communicating Science, Health, Environment and Risk Divisions

Scholar-to-Scholar Refereed Paper Research Session

Communication Technology Division

Topic —Top Faculty Papers in Communication Technology (Gene Burd Competition)

Feeling Happy or Being Immersed? Advertising Effects of Game-Product

Congruity in Different Game App Environments

Shaojung Sharon Wang and Hsuan-Yi Chou; National Sun Yat-sen University, Taiwan

Discussant: Kjerstin Thorson, Southern California

Where: San Francisco Marriott Marquis, 780 Mission Street, Golden Gate C (Poster), San Francisco, CA 94103.