Areas of Focus
MARKETING COMMUNICATION
CORE COURSES:
CMGT 510 Communication Values, Attitudes and Behaviors
CMGT 541 Integrated Communication Strategies
ELECTIVE COURSES:
CMGT 502 Strategic Corporate Communication
CMGT 504 Writing for Strategic Corporate Communication and Marketing
CMGT 506 Images and Image Management
CMGT 508 Communicating Strategy and Change
CMGT 509 Influential Communication in the Marketplace
CMGT 512 Unintended Consequences of Communication
CMGT 528 Web Design for Organizations
CMGT 536 Team Communication and Leadership
CMGT 537 The Industry, Science, and Culture of Video Games
CMGT 544 Creating Organizational Identity: Meaning Through Messages
CMGT 546 Sports Media and Society
CMGT 547 Distribution of Recordings, Media, Retail and Online Channels
CMGT 551 Communicating Entertainment Media Identities
CMGT 554 Copywriting and Creativity
CMGT 555 Online Marketing
CMGT 581 Media in Social Service: Design and Evaluation of Campaigns
CMGT 583 Social Marketing and Education Entertainment
CMGT 584 Communication and the Multicultural Marketplace
CMGT 587 Audience Analysis
CMGT 599 Special Topics
ENTERTAINMENT MANAGEMENT
CORE COURSES:
CMGT 558 The International Entertainment Marketplace
CMGT 586 Entertainment Media: Content, Theory and Industry Practices
ELECTIVE COURSES:
CMGT 536 Team Communication and Leadership
CMGT 537 The Industry, Science, and Culture of Video Games
CMGT 542 Business Strategies of Communication and Entertainment Firms
CMGT 543 Managing Communication in the Entertainment Industry
CMGT 546 Sports Media and Society
CMGT 547 Distribution of Recordings: Media, Retail, and On-line Channels
CMGT 549 Case Studies in Digital Media
CMGT 550 Hollywood 3.0
CMGT 551 Communicating Entertainment Media Identities
CMGT 559 Global Hollywood
CMGT 570 Economics of the Communication Industries
CMGT 574 Tele-Media: A Strategic and Critical Analysis
COMM 579 Entrepreneurship in the New Media
CMGT 580 Chinese Media and Society
CMGT 583 Social Marketing and Entertainment Education
CMGT 587 Audience Analysis
CMGT 599 Special Topics
HEALTH AND SOCIAL CHANGE COMMUNICATION
CORE COURSES:
CMGT 511 Patient-Provider Communication: Interpersonal Experience, Message Design, and Information Technology
CMGT 583 Social Marketing and Education Entertainment (refocused CMGT 583)
ELECTIVE COURSES:
CMGT 510 Communication Values, Attitudes and Behavior
CMGT 512 Unintended Consequences of Communication
CMGT 520 Social Roles of Communication Media
CMGT 541 Integrated Communication Strategies
CMGT 581 Media and Social Services: Design and Evaluation of Campaigns
CMGT 599 Special Topics
INTERNATIONAL AND INTERCULTURAL
CORE COURSES:
CMGT 531 Communication and the International Economy
CMGT 545 Communication and Global Competition
ELECTIVE COURSES:
CMGT 556 Global Marketing Communication
CMGT 558 The International Entertainment Marketplace
CMGT 559 Global Hollywood
COMM 561 Leading and Communicating Change in Global Organizations
CMGT 580 Chinese Media and Society
CMGT 581 Media in Social Services: Design and Evaluation of Campaigns
CMGT 582 International Communication: National Development
CMGT 583 Social Marketing and Entertainment Education
CMGT 599 Special Topics
ORGANIZATIONAL AND STRATEGIC COMMUNICATION
CORE COURSES:
CMGT 500 Managing Communication
CMGT 502 Strategic Corporate Communication
ELECTIVE COURSES:
CMGT 503 Strategic Communication Consulting
CMGT 504 Writing for Strategic Communication
CMGT 505 Communication in Work Settings
CMGT 508 Communicating Strategy and Change
CMGT 510 Communication Values, Attitudes and Behaviors
CMGT 536 Team Communication and Leadership
CMGT 542 Business Strategies of Communication and Entertainment Firms
CMGT 544 Creating Organizational Identity: Meaning Through Message
CMGT 545 Communication and Global Competition
CMGT 555 Online Marketing
CMGT 556 Global Marketing Communication
CMGT 576 Communication Strategies of Effective Conflict Management
CMGT 599 Special Topics