The Advertising minor, offered jointly by the Annenberg School of Journalism and the Marshall School of Business, is designed for students interested in building a career in or developing a better understanding of the field of advertising. It explores the key role played by advertising in today’s global economy. At no time has advertising been more successful or more controversial than it is today, and this program will explore both the positives and negatives. Emphasis is placed throughout the program on both the practical skills required to meet the demands of the marketplace and the theoretical underpinnings of those practices.
The Advertising minor consists of 24 units and requires a minimum of three semesters to complete.
PR 340 Introduction to Advertising
PR 341 Advertising Copywriting (prerequisite PR 340)
PR 342 Advertising Media and Analysis (prerequisite PR 340)
PR 343 Advertising Design and Production (prerequisite PR 340)
MKT 406 Practicum in Advertising and Promotion Design
Students must select one additional course from the following:
(Marketing elective must be taken prior to taking MKT 406)
MKT 402 Research Skills for Marketing Insights
MKT 405 Advertising and Promotion Management
MKT 425 Direct Response Marketing
Please note the following:
Effective Fall 2016, Marshall made some changes to the prerequisites for some of the Marketing courses under the Advertising Minor, which would prevent you from adding the course. Therefore, the Annenberg faculty have approved the following courses to count in addition to the current minor courses:
1. PR 492*
2. COMM 355
3. JOUR 475
4. PR 486 and PR 487* (both are required)
*These courses require d-clearance which can be requested by sending an email to firstname.lastname@example.org. Include the section number and your USC ID in the email.
Also, please note that if you enroll in any of these courses, you will not see them appear on your STARS report minor requirements until they are manually added after the third week of the semester.
Advertising Minor Course Descriptions