Overview

If you are interested in working in the digital and social media sector, if you want to be a social media professional or an entrepreneur in this area, if you want to understand the science and practice of digital social media, then the M.S. in Digital Social Media is the graduate degree experience for you.

The M.S. in Digital Social Media teaches you leadership, development and management of social media platforms, digital media, apps and online communities. You will develop expertise in the practice, theory, and strategies that are essential for success in today’s digital business and social media landscape. Topics include design and management of social media sites and apps, game development and theory, entrepreneurship, innovative uses of emerging technologies, and creation of content and strategy, as well as the science of persuasion and affiliation. 

Regarding the program's STEM designation, the Classification of Instructional Programs (CIP) code is 09.0702 and the CIP code title is "Digital Communication and Media/Multimedia." More information can be found here.