Employing both qualitative and quantitative methods, Sierra Bray’s research converges at the intersection of organizational communication, cultural studies, and science and technology studies (STS). Specifically, her current research focuses on how women, people of color, and people of other historically marginalized identities navigate and negotiate power in professional settings. Sierra has written and presented her research on topics such as cognitive biases against assertive professional women and working mothers, narratives of women in the software industry, racial and gender stereotypes propagated by animated GIF software algorithms, internet and mobile phone use of homeless populations on Skid Row, and the depiction of female coworkers in media.
Before coming to Annenberg, Sierra graduated summa cum laude from the University of Portland with a B.S. in Organizational Communication and Spanish. She received the College of Arts and Sciences University Scholar Award for graduating at the top of her class, as well as the Paul Melhuish Outstanding Organizational Communication Major Award. After graduating, Sierra worked for three years in strategic communication, marketing, and business consulting. In this time, she advised business owners on strategic initiatives to grow their companies, reach broader audiences, and improve employee engagement. Sierra is passionate about bridging her professional experience with the tenets of organizational communication and critical/cultural theory to create an applicable, inclusive, and interdisciplinary approach to communication research.