Natalie Jonckheere is a doctoral student in communication at the USC Annenberg School for Communication and Journalism. Her current research interests center on media industries studies, with particular emphasis on developments in audience measurement in the converged media space. Her dissertation will focus on the ways that media audience researchers are adapting to changes in the media environment and what these changes mean for media industries and audiences.
Before coming to Annenberg, Natalie worked in digital advertising sales research at NBCUniversal in New York. She completed a Master of Arts in Media, Culture, and Communication at New York University. Her master's thesis explored the propaganda tactics of American films made during World War II that depicted the home front in Europe. She also served as a Teaching Fellow for an undergraduate course in NYU's Stern School of Business. Before that, Natalie graduated magna cum laude from the University of Southern California with Bachelor of Arts in Linguistics and a minor in Cinematic Arts.