Natalie Jonckheere is a doctoral candidate in communication at the USC Annenberg School for Communication and Journalism. Her research interests center on media industries, media audiences, and organizational communication. Her dissertation focuses on how audience measurement and research in media organizations are changing, how data science is becoming more central to these fields, and what these changes mean for media audiences. It also examines the role of organizational culture in fostering creative and innovative media research work.
Before coming to Annenberg, Natalie worked in digital advertising sales research at NBCUniversal in New York. She completed a Master of Arts in Media, Culture, and Communication at New York University. Her master's thesis explored the propaganda tactics of American films made during World War II that depicted the home front in Europe. She also served as a Teaching Fellow for an undergraduate course in NYU's Stern School of Business. Before that, Natalie graduated magna cum laude from the University of Southern California with Bachelor of Arts in Linguistics and a minor in Cinematic Arts.