Joo-Wha Hong is a Ph.D. student at the Annenberg School for Communication & Journalism at the University of Southern California, who studies artificial intelligence (AI) in social science perspectives. His research area is cognitive and psychological attributes in Human-Computer Interaction, specifically Human-AI Communication. He is particularly interested in exploring how people cognize human-like programs, from intelligent personal assistant programs in smart devices to discriminatory artificial intelligence, and types of possible communication patterns with the machines. His recent works are about how people perceive various decisions and products made by AI. His papers have been published in multiple journals, such as Computers in Human Behavior, ACM Transactions on Multimedia Computing, Communications, and Applications (TOMM), and AI & Society.

He graduated summa cum laude from University of Illinois at Urbana-Champaign, receiving BA with honors in Communication.

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