Ignacio Cruz (B.S., Moody College of Communication - University of Texas at Austin) is a PhD student in the Groups, Organizations, and Networks track at USC Annenberg School of Communication.

Ignacio's current line of research examines the implementation and evaluation of new, emerging technologies (e.g. artificial intelligence systems and wearables) on workplace dynamics like performance, creativity, and technology adoption. His work examines the processes of how new technologies redefine and shift social dynamics. Driven by data and theory, Ignacio relies on both quantitative (not limited to experimental, survey, social network analysis, big data informatics) and qualitative (focus groups, interviews, ethnography, content analysis) techniques to execute rigorous, empirical projects that transform complex data into valuable knowledge and wisdom.

Recognized as a Graduate Research Fellow, his research is generously funded by the National Science Foundation (NSF). Connect with him on Twitter @_ignaciocruz or online at ignaciocruz.com.