Ignacio Cruz (B.S., Moody College of Communication – The University of Texas at Austin M.A., Annenberg School for Communication and Journalism – University of Southern California) is a Ph.D. Candidate in the Groups, Organizations, and Networks track at the USC Annenberg School of Communication.
Ignacio’s current line of research investigates the adoption and evaluation of artificial intelligent (AI) technologies within the workplace. He merges perspectives from human-computer interaction, organizational communication, and social psychology to understand how technology can redefine dynamics like performance, use and adoption, and creativity within and across organizations. Driven by data and theory, Ignacio relies on both quantitative (not limited to survey, experimental, social network analysis, and big data informatics) and qualitative (focus groups, interviews, ethnography, and content analyses) techniques to execute rigorous, empirical projects that transform complex data into valuable knowledge and wisdom. His work has been featured in leading outlets such as Communication Theory, International Journal of Communication, Proceedings of the Hawaii International Conference on Social Systems (HICSS), and the Journal of Planning for Higher Education. He has also presented his work across international venues such as the International Communication Association, National Communication Association, Association for Psychological Science, HICSS, Interdisciplinary Network for Group Research (INGRoup), International Network for Social Network Analysis (INSNA Sunbelt) and the Academy of Management.
He is affiliated with research centers such as the Oxford Internet Institute, USC Annenberg Networks Network, USC Scenario Lab, and the Center for Effective Organizations at the USC Marshall School of Business. Ignacio is also an Assistant Lecturer at USC Annenberg where he has taught courses such as Public Speaking and Communication as a Social Science.
Recognized as a Graduate Research Fellow, his research is generously funded by the National Science Foundation (NSF). Connect with him on Twitter @_ignaciocruz or online at ignaciocruz.com.