Emily Sidnam-Mauch received her B.A. in Communication Studies summa cum laude from Biola University, where she was named Outstanding Communication Student of the year. Prior to her graduate studies, Emily worked as a Social Media Manager for a marketing and innovation company, growing clients' social media followings through strategic, brand-centered marketing campaigns. Emily then went on to earn her M.A. in Media, Technology, and Society from Purdue University, with a double minor in Social Networks & Social Capital and Research Methods. At Purdue, Emily worked on a research project on Twitter and safety behavior for the Department of Homeland Security's VACCINE group. She also designed an interactive learning module for Purdue's Polytechnic Initiative. Her master's thesis explored how usage motivations and social capital may inform knowledge gaps in a social network site setting. At USC Annenberg, Emily continues to pursue research related to new media, technology, and social networks. Her individual research focuses on topics such as social networks, distraction, social capital, and usage motivations/usage patterns in new media settings. Emily is also an active member of the Annenberg Networks Network research group and contributes to collaborative research projects exploring expertise and controversy in networks.