CEO, SHIFT Communications

Todd Defren is globally recognized as a social media and public relations innovator, thinker and lecturer. Defren is the CEO and co-founder of SHIFT Communications, an integrated communications firm named as an Agency of the Year (SABRE Awards) in 2013. Defren is the visionary behind the Social Media Release and Social Media Newsrooms used today by brands such as Ford and Cisco. He is also a co-founder and former board member of the Social Media Club, a PRWeek “40 Under 40” honoree, and was referred to as a “Social Media Marketing Master” in Mashable.

With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including T-Mobile, PG&E, H&R Block and the Hawaii Visitors and Convention Bureau as well as numerous groundbreaking startups. SHIFT Communications' 100+ employees are located in the Boston, San Francisco, New York and Austin metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit