Beginning June 16, USC Annenberg will host a 12-day institute where development professionals and public officials will learn about "the most recent advances with regard to the contributions of communication to governance reform," according to the World Bank's event description.
Attendees will also learn cutting-edge approaches and techniques that have already been tested. The course "will equip participants with knowledge about the most recent advances in communication and proven techniques in reform implementation," according to the World Bank website. "Participants will develop core competencies essential to bringing about real change, leading to development results in a wide range of sectors."
Numerous USC Annenberg faculty are speaking at the institute, including Dean Ernest J. Wilson III, Patti Riley, Sheila Murphy, Rebecca Weintraub, Tom Hollihan, Michael Parks, François Bar, Paolo Sigismondi and Johanna Blakely. Doctoral student Allie Noyes will lecture with professor Riley and Gail Thomas on "Strategic Thinking and Envisioning the Future." Hollywood, Health & Society Director Sandra de Castro Buffington will deliver a talk about the power of entertainment storylines to bring about global change.
USC Annenberg partnered with the World Bank’s External Affairs Operational Communications division, the World Bank Institute’s Governance Practice, and the Annenberg School for Communication at the University of Pennsylvania, to establish a partnership with the overarching goal of enhancing capacity and networking professionals from the areas of communication, governance, and development with public sector officials or private sector advisers to enhance their ability to provide implementation support to change agents and reform leaders.
Carola Weil, USC Annenberg's director for international and strategic partnerships, is the event's administrative manager. Speakers from the Annenberg School for Communication at the University of Pennsylvania include Monroe Price, Devra Moehler and Lauren Kogen.
You can follow the institute on Twitter by using the #wbasc hashtag.