USC Annenberg Agenda magazine released with new focus on ideas-centric content

USC Annenberg recently published the Winter 2013 edition of its biannual USC Annenberg Agenda. With a fresh, contemporary format, "Digital Media Leadership: Ideas From The USC Annenberg School For Communication and Journalism" features original content from faculty and alumni who are shaping the futures of the communication, journalism, public relations and public diplomacy fields.

"USC Annenberg is a world-class institution filled with world-class scholars, writers, researchers and thinkers," said Jeremy Rosenberg, Assistant Dean of Public Affairs and Special Events. "The information we can convey in a 40-page magazine is the tip of the iceberg."

Rosenberg led efforts to recreate the Agenda as a comprehensive news magazine filled with snapshots of the latest industry-changing ideas and work of the USC Annenberg family. Among its contents include:

  • An article by Dean Ernest J. Wilson III, "The Third Space," that highlights how USC Annenberg's "Talent-21" project will answer the call of cross-industry executives to develop the communication industry into a breeding ground for global leaders
  • A peek at the African-American baseball oral history project of the Annenberg Institute of Sports, Media & Society (AISMS), featuring Jim "Mudcat" Grant 
  • A feature on how faculty-created video games and smartphone apps are saving lives through the promotion of virtual dialogue on public health
  • Excerpts from books written by Professors Henry Jenkins, Sarah Banet-Weiser, Daren C. Brabham and Josh Kun
  • Original short essays from Professors Jonathan Taplin, Gabriel Kahn, Karen North, Paolo Sigismondi, Jonathan Aronson and graduates Lauren M. Whaley, Todd Martens and Phuong-Cac Nguyen
  • Q-and-A's with Forbes' "30 under 30 in Media" alumna Callie Schweitzer and USC Annenberg donor Thomas Campbell Jackson
  • The latest news from USC Annenberg alumni and the Board of Councilors

The magazine's innovative content is matched by a cutting-edge layout and design.

A cover illustration by Micah Hahn of AutumnSeventy design studio puts USC Annenberg at the forefront of the media industry's new digital era. An inside jacket comic from former LA Weekly artist Chandler Wood details Communication Professor Henry Jenkins and his "Public Intellectuals: Theory and Practice" course. Additionally, the Fall 2013 Semester's calendar of events rolls across the bottom of the magazine's pages.

"I'm deeply grateful to all of the faculty members, alumni and friends of the school who contributed to such extraordinary content," said Rosenberg.

Throughout the first weeks of the 2014 Spring Semester, the individual stories from "Digital Media Leadership" will be posted on USC Annenberg's home page. To view the magazine in its entirety, visit here.