News
International student pursues global communication through master’s degree program
Even after growing up in Milan, Italy, one of the world’s fashion capitals and home to famous luxury brands, global media and communication student Maria Vittoria Borghi is mostly interested in health technology communication.
“Health tech is a booming industry and has the potential to change a lot of lives...
Bass Lab inaugural fellow spotlights #AfricansInUkraine
“We are students. We don’t have [guns],” a group of Black African college students chanted at a Ukrainian side of the Poland border as the Russo-Ukrainian War escalated in the spring of 2022. Their cries were heard around the world because they had a more powerful weapon.
Using their cellphones, the students, mostly Nigerians, documented how they were being denied...
Professor Rob Kozinets delivers a new expanded playbook on influencer relations
Long before they were called influencers, they were bloggers, and before they were bloggers, they were market mavens.
“Influencers are as old as the internet and social media,” said Robert Kozinets , Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication. “As soon as people started getting the tools,...
Cracking the oligarch code
Amidst Russia's invasion and the ensuing war in Ukraine, Russian oligarchs have remained unscathed. Western attempts to curb their influence through financial measures had limited success. However, a game-changing approach has emerged from USC Annenberg PhD graduate and Assistant Professor at Dartmouth College Herbert Chang and his team...
Social media influencer and content creator hopes to further her reach with PR degree
Public relations major Julia Ma describes herself as an ailurophile, a logophile and “Trojan Material.”
With over 500K followers across YouTube, TikTok and Instagram, Ma promotes sustainability and fashion content and collaborates with brands like H&M, Amazon and Apple....
JOVRNALISM team uses immersive tech to examine the 1992 L.A. Uprising and wins Hearst Journalism Award
The South L.A. intersection of Florence and Normandie avenues was the epicenter of the 1992 civil unrest. Thirty years later, public relations major Myrah Sarwar used 3D-modeling and browser-based virtual reality to re-create the flashpoint where violence and destruction first erupted after the acquittal of the police officers involved in beating Rodney King.
Using a phone...
Students explore Ghana through immersive reporting project
In May 2023, Annenberg students spent 10 days in Ghana. Staying in the country's capital, they honed their reporting skills and connected with local college students from the Ghana Institute of Journalism. Associate Professor of Professional Practice Miki Turner led the group with Visiting Professor of Journalism Afua Hirsch...