Quoted: Week of April 13, 2015

At USC Annenberg, we don’t just cover the news, we make it. “Quoted: USC Annenberg in the News” gathers a selection of the week’s news stories featuring and written by USC Annenberg’s leaders, faculty, staff and others. The stories are listed in chronological order, the most recent story appearing first.


Roy Choi and Josh Kun will school you on how 'To Live and Dine in L.A.'

Professor Josh Kun's extensive project exploring the history of L.A.'s restaurants went to press last week; "To Live and Dine in L.A.: Menus and the Making of a Modern City" will hit shelved in June. However, as the LA Weekly noted, attendees of the Los Angeles Times Festival of Books will get a sneak peek of the project when Kun, talks with chef Roy Choi on Sunday. “We’re actually going to be looking at old menus together,” Kun said. “And then [talk] about how the historical menus can be a guide for thinking about issues of hunger and food access and food inequality.”


Aaron Hernandez Murder Conviction Could Eventually Hurt NFL Brand, Professor Says

While the NFL brand may appear to be able to withstand any PR disaster, Forbes quoted professor Jeetendr Sehdev on his study that found that millennials are losing their trust for the brand. Sehdev's study found that respondents found the NFL six times less compassionate than MLB or MLS. It also found that 61 percent of millennials rated the NFL as a sleazy organization on a scale of 1 to 10 (1 being respectable and 10 being sleazy). “The key finding for us is that transparency is the cost of doing business nowfor most organizations, especially among millennials, and that’s where the problem lies,” Sehdev explained. “Eventually, as trust erodes, it will impact the bottom line and you have to be concerned about whether the NFL will lose relevancy to up-and-coming sports like soccer.”


Dr. Rita Eichenstein Helps Parents Cope With the Loss of an "Ideal" Child

Professor Laura Castañeda recently did a Q&A with Dr. Rita Eichenstein, the author of "Not What I Expected: Help and Hope for Parents of Atypical Children," for the Los Angeles Magazine. How are parents supposed to react to, and cope with the fact that their child will not be what they expected, whether it is due to a learning disorder, the autism spectrum, a behavioral or psychological issue, or medical problem? This is the question that neuropsychologist Dr. Rita Eichenstein attempts to address in her new book. "With more than 20 years of experience working with atypical children, teens, young adults, and their families, Eichenstein approaches what is undeniably a delicate subject with both experience and compassion," Castañeda said.


Jordan Spieth: Sports' New Superstar

Branding expert and USC Annenberg professor Jeetendr Sehdev was quoted on Access Hollywood about the new golden boy of golf, Jordan Spieth. "Jordan Spieth, as a brand, has the opportunity to be much bigger than Tiger Woods,"Sehdev said. "The world is ready for a new rockstar in golf, but Jordan Spieth is an all-American all-around nice guy and people are very much responding to that."


The Importance of Knowing Your Worth

Award-winning photojournalist and USC Annenberg professor Miki Turner wrote an op-ed for The Huffington Post on the value of common sense and appreciating your self-worth. In her thirties and on a night out with her girlfriends, two gentlemen sent over free drinks for the first time in her life. When Turner asked one of the men why she and her friends were sitting alone on a Friday night in L.A., the man replied: "Because you look like work. You look like we'd actually have to talk to you." "I became smarter and stronger that night. You know why? Because I realized I am work," Turner wrote. She continued by saying that she has to be earned. "Why? Because I'm worth it. And if I go through life buying my own drinks it's cool because I can."


How Grumpy Cat makes her millions

Animals like Grumpy Cat and Brother Cream have achieved Internet fame in recent years, getting their own movie deals and ad campaigns. Social media expert and USC Annenberg professor Karen North commented in a CNN article about how social media has made this phenomenon possible. Social media "adds a personal connection, so if you're interested in a character like Grumpy Cat, then either people will send you more anecdotes or videos, or you can go and seek it out," North said. It's "a way of getting entertainment in the hands of audience members who become evangelists of the content, and spread it wider than the originator ever dreamed," she continued.


'Victoria's Secret is in real danger of losing its relevance'

Victoria's Secret faces serious competition with start-ups like AdoreMe and Lane Bryant offering cheaper products with wider size selection. In a Business Insider article, professor Jeetendr Sehdev said that the brand is in danger of losing its relevance as it is being labeled sexist and stodgy. "Women today have never felt stronger or sexier," Sehdev said. "They have single-handedly redefined sexy as a state of mind and not a specific dress size. Victoria's Secret needs to celebrate this new attitude to remain relevant."


Stars inspire but do they move us to action?

An increasing number of inspiring celebrities have been using their notoriety to draw attention to social issues, but are people doing more as a result? Professor Jeetendr Sehdev was quoted in USA Today about conducting the first-ever study of the effectiveness of celebrities, such as Angelina Jolie and Emma Watson, in the U.N. Goodwill Ambassadors program. "There's already a lot of awareness in the marketplace of humanitarian issues," he said. "The challenge is to get people to act, and that's why (the U.N.) needs to be strategic about partnerships. They're partnering hefty causes with anyone with a No. 1 single, and that's inappropriate. An ambassador for a serious issue needs to be someone with a serious level of expertise."


Debate: Hillary Clinton Sounds Populist Tone, But Are Progressives Ready to Back Her in 2016?

Professor Robert Scheer, editor in chief of Truthdig, participated in a roundtable discussion on Democracy Now! about Hillary Clinton's presidential bid. Clinton made her announcement through a two-minute video released online, sounding populist tones by saying she wants to be the champion of everyday Americans. Scheer examined Clinton's track record as first lady, senator and secretary of state, and criticized her hypocrisy. He specifically noted how Clinton fully supported her husband's administration and the welfare reform that destroyed aid for children in poverty. "I think it’s absurd to suggest she’s a friend of children who are in need or families," Scheer said. "As president, her husband, with her full-throated approval, destroyed the aid to families with dependent children, which 70 percent of the people on that program were children. It was the major federal program to help poor people and poor families, and in the cynicism of the Clinton administration, they destroyed that program."


Amazon Goes Searching for Hollywood Recognition With Spike Lee Film

Amazon aims to catch up to Netflix by distributing director Spike Lee's upcoming movie "Chiraq" through its Amazon Prime program. The five-year-old Amazon Studios has already begun negotiations with independent filmmakers to produce original content for them. Professor Jonathan Taplin, also a producer of Martin Scorsese's "Mean Streets," told The Street that Amazon and Netflix have the financial stability that many independent film companies lack. "They are both very well capitalized companies at a time when a lot of the production is done by undercapitalized indie producers who never know if they can actually make the payroll," Taplin said.


A Rape on Campus

In November 2014 Rolling Stone published an article revealing the details of the alleged gang rape of a University of Virginia student. Following the publication of the article, many people began to wonder about the veracity of the article. Further investigation revealed that the story was untrue. Professor Judy Muller was quoted in a recent Rolling Stone interview exploring the question "What went wrong?" "I read the initial report, it went viral the day it came out ... I remember being wowed by this story. Shame on me, it was my second thought 'Wait a minute, they're depending on one source,'" Muller said. Muller went on to evaluate the necessity to fact-check information provided by sources and maintain journalistic ethics in order to report factually and with integrity.