Minors

The School of Journalism offers five distinct minors:

Advertising Minor
The advertising minor is designed for students inter­ested in building a career in, or developing a better un­derstanding of, the field of advertising. It explores the key role played by advertising in today’s global econ­omy. Emphasis is placed throughout the program on both the practical skills required to meet the demands of the marketplace and the theoretical underpinnings of those practices.

Media Economics and Entrepreneurship
This interdisciplinary minor introduces students to the trends of the contemporary media and information industries and gives them an understanding of the role that entrepreneurship plays in the new economy. Students with professional media industry aspirations will learn basic economic literacy and discover the key factors that shape competition in information markets. Further, the minor fosters an entrepreneurial mindset in students and helps them to develop the entrepreneurial skills required to build successful careers and ventures in the media and information sector.

News Media and Society
The News Media and Society minor is an exciting program that gives USC students an understanding of how the news media work in the United States. The minor explores myths about the media, explains who they are, how they work and what they do right and wrong; it illustrates why the media are important in a democratic society where citizens depend on the free and unfettered flow of information. The program benefits students by giving them an understanding of how media influence their lives on a daily basis.  

Nonprofits, Philanthropy and Volunteerism
This four course minor enables students to learn about the nonprofit sector — its organizations, philanthropy and voluntary action. Students complete the majority of the courses in the USC Price School of Public Policy.

Public Relations
The public relations minor is designed for students interested in building a career in, or developing a better understanding of, the field of public relations. At no time has public relations been more successful or more visible than it is today. Emphasis is placed throughout the program on both the practical skills required to meet the demands of the marketplace and the critical thinking required to be a successful entry level public relations practitioner.