Curriculum

The M.A. in Strategic Public Relations degree requires the completion of 40 units and is typically finished in 16 to 20 months. Students are required to prepare  either a thesis or a comprehensive examination to complete their coursework. During the first two semesters, students will complete six compulsory courses including:

  • PR 504 - Strategic Public Relations Research, Evaluation and Insights (3 units)
  • PR 508 - Introduction to Strategic Public Relations (3 units)
  • PR 510 - Legal, Ethical and Social Foundations of Strategic Public Relations (3 units)
  • PR 527 - Multimedia Content Creation for Strategic Public Relations (3 units)
  • PR 535 - Writing for Strategic Public Relations (3 units)
  • PR 599 - Business and Economic Foundations for Public Relations (3 units)

Students electing to write a thesis must complete 18 units of approved elective courses. Students electing the comprehensive examination option must complete 22 units of approved elective courses.