Stepping out from a small city in southwest China to become an assistant professor of public relations at USC Annenberg, Aimei Yang, Ph.D., is a shining example of an international communications professional.
In 2012, she won The National Communication Association’s prestigious Top Faculty Paper Award. In this paper, she introduced the new concept of “network” into the field of public relations, urging PR professionals to develop strategies based on an outside approach that examines the network structure in which the organization is embedded. Her deep passion for scholarly research is further reflected in more than 20 journal articles and book chapters she published in leading refereed journals, including Public Relations Review , Journal of International & Intercultural Communication , Mass Communication and Society , Computers in Human Behavior and more.
Yang introduces many fascinating international cases to her classroom. She believes that “if you want to be truly successful and influential in the business of public relations, at some point in your career you will have some kind of international experience.” She is very attentive to helping students establish a global perspective. “I don’t think it’s a luxury; it’s actually a basic requirement for future PR practitioners,” she explains.
Yang received her B.A. and M.A. from Nankai University. She was pursing a Ph.D. at the University of Oklahoma when she found her true calling in PR – a field that combined her academic background in journalism and advertising with her personal interest in NGOs and activism communications. Prior to USC, Yang was an assistant professor at Dayton University.
She is currently working with Annenberg graduate students on projects, including how Chinese NGOs are helping the government develop soft power and how PR associations build connections across different countries, among others.
- Spring 2013: Public Relations Campaigns
- Fall 2012-Spring 2013: Public Relations Principles
- Fall 2009- Fall 2011: Public Relations Research
- Spring 2010- Fall 2010: Advertising Research