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Paolo
Sigismondi
Clinical Associate Professor

Program

Communication Management Program

Office

ASC 227E

More Paolo

Words to live by

“ita facile confiteor permulta esse in Utopiensium republica, quae in nostris ciuitatibus optarim uerius quam sperarim” Sir T. More, Utopia

Expertise

Economics and Entrepreneurship
Entertainment
Globalization
IDEA
Media Management
New Media

 

Paolo Sigismondi’s primary research and teaching interests focus on the phenomena of globalization forged by new technologies and economic forces such as multinational corporations, especially media, advertising and entertainment conglomerates and their impact on society.


He graduated summa cum laude in Economics from LUISS University in Rome, Italy. At the University of Southern California, he earned an MBA from the Marshall School of Business, a graduate certificate in Business of Entertainment from the School of Cinematic Arts, and an M.A. and a Ph.D. from the Annenberg School for Communication and Journalism. He has more than a decade of work experience in the global media and entertainment industry. He held executive positions in two of Europe’s largest media holding companies, Mediaset and Telemontecarlo networks, and in the United States he worked at the world headquarters of Warner Bros. Entertainment, in its International Television Distribution division.


Professor Sigismondi’s research has been presented at international conferences and published in the International Journal of Communication; Journal of Children and Media; Journal of Italian Cinema & Media Studies; International Journal of Technology, Knowledge, and Society; CPD Perspectives on Public Diplomacy; Global Media Journal and Chinese Journal of Communication, among others. He is the author of the book “The Digital Glocalization of Entertainment: New Paradigms in the 21st Century Global Mediascape", published by Springer Science + Business Media (2011), in their series The Economics of Information, Communication and Entertainment. The book analyzes the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape. An Italian edition of the book, translated by the author, has been published by FrancoAngeli Publishing as "La Glocalizzazione Digitale dell’Audiovisivo: Nuovi Paradigmi nel Panorama Mondiale" (2014) in their Communication Series.


He is currently the guest editor of a special section on translations of the International Journal of Communication, and he is collaborating in a research initiative on “Sustainable innovation in Los Angeles” to better understand the regional start-up ecosystem and to identify local economic societal needs.

 

Publications

Books

Journal Articles

Course Titles

CMGT 556 Global Marketing Communication (Online and on campus)
CMGT 549 Case Studies in Digital Entertainment
COMM 431 Global Strategy for the Communications Industry
COMM 430 Global Entertainment

COMM 209 Communication and Media Economics
COMM 208 Media Economics: Perspectives on Communication Industries
COMM 207 Economic Thinking for Communication and Journalism
COMM 204 Public Speaking