USC Annenberg and the Public Relations Society of America (PRSA) Los Angeles present the 21st annual Kenneth Owler Smith Symposium. Steve Rubel, Director of Insights for Edelman Digital, will deliver the keynote address. Rubel, an acclaimed thought leader on trends and innovations in media, technology, and digital culture, will discuss such topics as the division between PR and Journalism as well as journalistic adherence to objectivity. He shares his observations and insights at steverubel.com, in his monthly column in Advertising Age, and on Twitter – where he has more than 50,000 followers. Listed among PR Week’s “40 Under 40” and Forbes.com’s “Web Celeb 25,” Rubel is charged with helping the Edelman team win new word-of-mouth marketing business as well as developing and executing client programs. A panel discussion featuring Geneva Overholser, Geoff Boucher, Joel Bellman, Rubel with Jerry Swerling as moderator will follow.RSVP required. To RSVP, click here.
The 21st Annual Kenneth Owler Smith Symposium: “The Shifting PR/Journalism Relationship”
Thursday, April 14, 2011 - 6:00pm