Public Relations

Students interested in gaining experience in public relations may want to consider the following courses: 

Advertising
PR 340 – Introduction to Advertising (4 units, FaSp)
PR 341 – Advertising Copywriting (4 units, Fa, Prerequisite: PR 340)
PR 342 – Advertising Media and Analysis (4 units, Fa, Prerequisite: PR 340)
PR 343 – Advertising Design and Production (4 units, Sp, Prerequisite: PR 340)

Public Relations
PR 451 – Promotional Public Relations (4 units, Sp)
PR 452 – Public Relations in Entertainment (4 units, Sp, Prerequisite: PR 250)
PR 454 – Sports Public Relations (2 units, FaSp)
PR 455 – Public Relations for Non-Profit Organizations (4 units, FaSp)
PR 457 – The Role of Celebrity in Public Relations (4 units)
PR 458 – Public Relations in Politics and Political Campaigns (4 units, Fa)
PR 473 – Emerging Media Strategies for Communication and Public Relations (4 units, Sp)
PR 478 – Social Media Analytics: Big Data and Content Creation for Real-time Public Relations (4 units)
PR 485 – Multimedia PR Content: Digital/Social Media Lab (2 units, Fa)
PR 486 – Multimedia PR Content: Introduction to Digital Design Tools (2 units, Sp)
PR 487 – Multimedia PR Content: Introduction to Audio/Video Tools (2 units, Fa)
PR 488 – Multimedia PR Content: Visual Communication of Information (2 units)
PR 491 – Transmedia, New Media and Strategic PR/Communication (4 units, Sp)
PR 492 – Personal Branding (4 units, Fa)
PR 494 – Transmedia, New Media and Strategic Communication (4 units)

For other courses of interest, please refer to the Schedule of Classes