Areas of Focus

MARKETING COMMUNICATION

CORE COURSES: 
    CMGT 510 Communication Values, Attitudes and Behaviors 
    CMGT 541 Integrated Communication Strategies

ELECTIVE COURSES: 
    CMGT 502 Strategic Corporate Communication 
    CMGT 504 Writing for Strategic Corporate Communication and Marketing 
    CMGT 506 Images and Image Management 
    CMGT 508 Communicating Strategy and Change 
    CMGT 509 Influential Communication in the Marketplace 
    CMGT 512 Unintended Consequences of Communication
    CMGT 528 Web Design for Organizations
    CMGT 536 Team Communication and Leadership 
    CMGT 537 The Industry, Science, and Culture of Video Games
    CMGT 544 Creating Organizational Identity: Meaning Through Messages 
    CMGT 546 Sports Media and Society
    CMGT 547 Distribution of Recordings, Media, Retail and Online Channels 
    CMGT 551 Communicating Entertainment Media Identities
    CMGT 554 Copywriting and Creativity
    CMGT 555 Online Marketing
    CMGT 581 Media in Social Service: Design and Evaluation of Campaigns 
    CMGT 583 Social Marketing and Education Entertainment 
    CMGT 584 Communication and the Multicultural Marketplace
    CMGT 587 Audience Analysis
    CMGT 599 Special Topics

ENTERTAINMENT MANAGEMENT

CORE COURSES:  
    CMGT 558 The International Entertainment Marketplace 
    CMGT 586 Entertainment Media: Content, Theory and Industry Practices

ELECTIVE COURSES:
    CMGT 536 Team Communication and Leadership 
    CMGT 537 The Industry, Science, and Culture of Video Games
    CMGT 542 Business Strategies of Communication and Entertainment Firms 
    CMGT 543 Managing Communication in the Entertainment Industry 
    CMGT 546 Sports Media and Society
    CMGT 547 Distribution of Recordings: Media, Retail, and On-line Channels 
    CMGT 549 Case Studies in Digital Media 
    CMGT 550 Hollywood 3.0
    CMGT 551 Communicating Entertainment Media Identities
    CMGT 559 Global Hollywood
    CMGT 570 Economics of the Communication Industries
    CMGT 574 Tele-Media:  A Strategic and Critical Analysis 
    COMM 579 Entrepreneurship in the New Media
    CMGT 580 Chinese Media and Society
    CMGT 583 Social Marketing and Entertainment Education 
    CMGT 587 Audience Analysis
    CMGT 599 Special Topics

HEALTH AND SOCIAL CHANGE COMMUNICATION

CORE COURSES:  
    CMGT 511 Patient-Provider Communication: Interpersonal Experience, Message Design, and Information Technology
    CMGT 583 Social Marketing and Education Entertainment (refocused CMGT 583)

ELECTIVE COURSES:  
    CMGT 510 Communication Values, Attitudes and Behavior 
    CMGT 512 Unintended Consequences of Communication
    CMGT 520 Social Roles of Communication Media 
    CMGT 541 Integrated Communication Strategies
    CMGT 581 Media and Social Services: Design and Evaluation of Campaigns 
    CMGT 599 Special Topics

INTERNATIONAL AND INTERCULTURAL 

CORE COURSES:
    CMGT 531 Communication and the International Economy 
    CMGT 545 Communication and Global Competition

ELECTIVE COURSES:
    CMGT 556 Global Marketing Communication
    CMGT 558 The International Entertainment Marketplace 
    CMGT 559 Global Hollywood
    COMM 561 Leading and Communicating Change in Global Organizations
    CMGT 580 Chinese Media and Society
    CMGT 581 Media in Social Services: Design and Evaluation of Campaigns 
    CMGT 582 International Communication: National Development 
    CMGT 583 Social Marketing and Entertainment Education 
    CMGT 599 Special Topics

ORGANIZATIONAL AND STRATEGIC COMMUNICATION

CORE COURSES:
    CMGT 500 Managing Communication 
    CMGT 502 Strategic Corporate Communication

ELECTIVE COURSES:
    CMGT 503 Strategic Communication Consulting 
    CMGT 504 Writing for Strategic Communication 
    CMGT 505 Communication in Work Settings 
    CMGT 508 Communicating Strategy and Change
    CMGT 510 Communication Values, Attitudes and Behaviors 
    CMGT 536 Team Communication and Leadership 
    CMGT 542 Business Strategies of Communication and Entertainment Firms 
    CMGT 544 Creating Organizational Identity: Meaning Through Message 
    CMGT 545 Communication and Global Competition 
    CMGT 555 Online Marketing
    CMGT 556 Global Marketing Communication
    CMGT 576 Communication Strategies of Effective Conflict Management 
    CMGT 599 Special Topics