Annenberg Minors

 

 

FALL APPLICATION DEADLINE: All applications are due by 4:30 p.m. on the first Friday of the fall semester. 

SPRING APPLICATION DEADLINE: All applications are due by 4:30 p.m. on the first Friday of the spring semester. 

SUMMER APPLICATION DEADLINE: All applications are due by 4:30 p.m. on the first Friday after Commencement.


 

Communication Minor
List of Communication Minors

Journalism Minor
List of Journalism Minors



Culture, Media and Entertainment Minor

This 20-unit minor offers courses that examine the theory, content, social impact and economics of a range of creative, media, culture and entertainment industries. Through the lens of music, film, television, advertising, digital media, games, comics and fashion, students will learn strategies for analyzing popular culture and entertainment texts, mechanisms and platforms of content distribution, as well as the historical, social, cultural and political issues shaping these entertainment fields. Depending on the courses selected, the minor will prepare students for a variety of careers in and/or further critical scholarship about media and entertainment industries.


Communication Policy and Law Minor

The rapid advance in information and communication technologies raises serious questions about the limits of free speech, censorship, and the impact of present and emerging communication policies on domestic and international industries. To address these developments, this cross-departmental minor combines courses from communication, law, economics, political science and journalism. This minor not only enables students to understand what is occurring in the communication revolution, it also prepares them to participate in the movement as critics and advocates.


Communication Technology Practices and Platforms Minor

Students in this minor trace the roots and dynamics of contemporary networked technologies and learn how to participate and excel within media cultures, online networks and organizational workplaces. The minor focuses on three areas: cultures (connecting communication technologies to histories, values, and ethics of social relationships and civic communities); networks (developing qualitative and quantitative skills to model, explain and influence relationships among media and people at local and global scales); institutions (tracing the legal, organizational, economic and interpersonal contexts that produce and transform communication technologies). Whether starting careers in strategic consulting, medical informatics, non-profit management, social media design, public sector service or new media entrepreneurship, students are encouraged to utilize skills and foundational concepts underlying 21st century communication technologies.


Justice, Voice, and Advocacy Minor

The 20-unit minor offers courses that prompt students to explore the central role communication, media, news, and public relations play in a multicultural society. As a cross-school minor, students will examine questions and perspectives on identity and community through an interdisciplinary lens that centers on theory and praxis, impact and change. The courses in this minor are grouped in order to give students a foundational understanding of the cultural roots and representations of identity, the practice of storytelling in the context of local and disenfranchised communities, as well as various institutional structures and policies that create barriers or avenues of social justice. Familiarity with these important issues serves students on a practical level by improving their ability to understand, anticipate and appreciate diverse viewpoints and audiences. The minor also helps students develop as more engaged, informed and empathetic citizens who are empowered to bring resolution and shared understanding to areas of conflict and difference in their own lives, the broader community, and the workplace.


Media Economics and Entrepreneurship Minor

In recognition of the dislocation and restructuring underway in contemporary media and information industries, this 24-unit minor introduces students to the microeconomics and trends of the sector and gives them an understanding of the role that entrepreneurship plays in the new economy. Students with professional media industry aspirations will learn basic economic literacy and discover the key factors that shape competition in information markets. Further, the minor fosters an entrepreneurial mindset in students and helps them to develop the entrepreneurial skills required to build successful careers and ventures in the media and information sector.


Professional and Managerial Communication Minor

The ability to succeed in today’s workplace necessitates a growing number of communication skills. As today’s increasingly global and highly competitive marketplace grows in complexity, the need to understand intercultural differences, the power of structure in the workplace and other issues such as dealing with interpersonal conflicts continues to increase. This minor will provide students interested in the management of people, resources or products with these necessary tools.


Sports Media Studies Minor

USC has a unique historical relationship to sports and sports media, and is near the center of the current sports media capital of Los Angeles. The courses examine the role of sports and sports media in culture, how the presentation of sports in media has evolved, has been shaped by cultural issues and, itself, impacted culture. This minor will enhance students’ skills in working and interacting with sports media.


To be eligible to apply for a minor in Communication, students must have:

  • A declared major
  • 3.0 USC cumulative GPA
  • 32 units completed (sophomore standing)

PDF iconAdmissions and Standards Requirements

Apply here for Spring 2018 Communication Minor Application


Advertising Minor

The advertising minor is designed for students inter­ested in building a career in, or developing a better un­derstanding of, the field of advertising. It explores the key role played by advertising in today’s global econ­omy. Emphasis is placed throughout the program on both the practical skills required to meet the demands of the marketplace and the theoretical underpinnings of those practices.

  • Students must have a declared major and at least a 2.0 cumulative USC GPA to be eligible.
  • The minor consists of 24 units and takes a minimum of three semesters to complete.
  • A limited number of students are admitted to the advertising minor each semester on a space-available basis.

PDF iconAdmission Standards and Requirements


News Media & Society Minor

The News Media and Society minor is an exciting program that gives USC students an understanding of how the news media work in the United States. The minor explores myths about the media, explains who they are, how they work and what they do right and wrong; it illustrates why the media are important in a democratic society where citizens depend on the free and unfettered flow of information. The program benefits students by giving them an understanding of how media influence their lives on a daily basis. 

  • Students must have a declared major and at least a 2.0 cumulative USC GPA to be eligible.
  • The minor consists of 24 units.

PDF iconAdmission Standards and Requirements


Public Relations Minor

The public relations minor is designed for students interested in building a career in, or developing a better understanding of, the field of public relations. At no time has public relations been more successful or more visible than it is today. Emphasis is placed throughout the program on both the practical skills required to meet the demands of the marketplace and the critical thinking required to be a successful entry level public relations practitioner.  

  • Students must have a declared major and at least a 2.5 cumulative USC GPA to be eligible.
  • The minor consists of 24 units.

PDF iconAdmission Standards and Requirements


Sports Media Industries Minor

Organized sports are one of the most popular forms of live and participatory entertainment, and produce vast quantities of mediated content. Virtually all professional sport, and increasingly much of amateur competition, is influenced by the importance of having the competitions shared with a wide range of audiences and utilizing diverse platforms to engage these fans. This content rich environment highlights how leagues, teams, players and coaches are each independent and interdependent brands, as well as creators and distributors of multimedia content. This volume of sports content creates new challenges for journalistic norms and storytelling techniques as well as new opportunities for the business of sports media management. The Sports Media Industries minor introduces students to a range of professional settings, activities and challenges related to the growth of sports media.

  • Students must have a declared major and at least a 2.5 cumulative USC GPA to be eligible.
  • The minor consists of 20 units.

PDF iconAdmission Standards and Requirements

Apply Here for Spring 2018 Journalism Minor Application