If you are interested in working in the digital and social media sector, if you want to be a social media professional or an entrepreneur in this area, if you want to understand the science and practice of digital social media, then the M.S. in Digital Social Media is the graduate degree experience for you.
The M.S. in Digital Social Media teaches you leadership and management of social media, digital media, and online communities. You will develop expertise in the practice, theory, and strategies that are essential for success in today’s business and social landscape. Topics include design and management of social media sites and apps, game development and theory, entrepreneurship, innovative uses of emerging technologies, and creation of content and strategy, as well as the science of persuasion and affiliation. As a capstone experience, you will receive a $10,000 budget to conceptualize, develop, and launch a fully functioning, dynamic digital media site or app.