During a time of rapid change in the media industry, The Art of the Long View examines the long-term future of the Internet, newspapers, radio, television, movies and music.

During its first event on Sept. 24, 2009, communication professor Jonathan Taplin (pictured, left) interviewed media executives Peter Chernin (top right) and Gordon Crawford (bottom right) during a live Webcast (full video here). Taplin’s discussion with Chernin, former News Corp. president, and Crawford, managing director of Capital Group, attracted students, faculty and a live Internet audience for a talk about the uncertainties of the ever-evolving American media industry and the business models that have and will define it.

“When we first started talking about this series, the point that I had was that it seemed to me most of the media investment conferences that the three of us go to focus very much on the next two quarters or the next two weeks, as Gordon says,” Taplin said at the Sept. 24 event. “And so we thought it would be helpful at an institution like Annenberg to have a long view of this. And so today, I’m really pleased to have our first two guests to really think about what the media company of the next 10, 15 years is going to look like.”

The first event was featured in national and international media, including Reuters, The New York Times, The Washington Post, Fox Business, Times of India, MarketWatch, Crain's New York Business, Deadline Hollywood and BNET.

Selected video quotes from Sept. 24
Full video
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