From its founding in 1971, USC Annenberg has been a leader in the communication revolution. Its location at the University of Southern California in the heart of Los Angeles puts it at the crossroads of media, entertainment, technology and globalization – an intersection with an unlimited number of possible paths.
For instance, if you are interested in the changing nature of communication as more interpersonal transactions are conducted online, the newly formed
Charles Annenberg Weingarten Program on Online Communities would be a perfect match. You could earn a
Master of Communication Management degree with an emphasis in Online Communities, finishing your degree by creating a fully functioning Web site bringing together people of a certain affinity group (such as Facebook or CancerCare.org).
If you are interested in recording history for the next generation, the
graduate and
undergraduate degrees in journalism provide a gateway to this fast-changing industry, whether it is in print, broadcast or online journalism. Bachelor's and master's degrees are offered in Public Relations. The program features the
Strategic Communication and Public Relations Center, researching PR best practices across American corporations and industries. Students have considerable opportunities for hands-on journalism experience at USC Annenberg, including
Annenberg TV News,
Neon Tommy, the
Daily Trojan,
Annenberg Radio News,
Intersections: The South Los Angeles Report,
VozMob and
Watt Way. Students interested in PR often work for
TriSight Communications, a public relations firm based at USC Annenberg.
If you are interested in a flexible degree program that will prepare you for careers in media, entertainment or politics, to name a few, a degree in
communication is an excellent solution. With classes in political communication, entertainment marketing, children and media, communication technology, or organizational communication, you can pursue almost any direction of scholarly inquiry you choose.
Why USC Annenberg? The possibilities are endless.