Businesses are increasingly challenged to develop global strategies that focus on international and intercultural communication. This track centers on understanding the technological, political and economic forces that have contributed to globalization, and the social, cultural, organizational and political outcomes that have resulted from it.
It also emphasizes how effective communication strategies and policy can be developed for the global marketplace. This track is recommended for individuals who want careers in corporate, government or NGO settings where transnational communication is essential.
Courses in the International Communication track include:
CMGT 531—Communication and the International Economy
Examines the impact of global economic changes on communications industries, the political and economic forces shaping these industries and the roles of its managers.
CMGT 545—Communication and Global Competition
How communication technologies are used to secure competitive advantage; how firms use communication systems to sustain effective positioning in an industry; convergence of communication industries.
CMGT 553—Political Economy of Global Telecommunications and Information
The political, economic, regulatory, and technological changes that are together creating a new world information economy. The politics of international telecommunications is emphasized.
CMGT 557—Communication Policy in the Global Marketplace
Comparative analysis of various countries’ communication and information technology policies; examines developments in telecommunications, broadcasting, and entertainment industries and policy questions for global media marketplace.
CMGT 558—The International Entertainment Marketplace
Global influences on entertainment industries (broadcasting, film, telecommunications, Internet, video games, and music); case analyses of specific organizations and geographic regions; impact on local cultures.
CMGT 559—Globalization, Communication and Society
Comparative analysis of social, cultural and political impacts of communication technology and media; emphasis given to communication’s influence in the social dimensions of globalization.
CMGT 581—Media in Social Services: Design and Evaluation of Campaigns
Theory and research issues in the use of media for changing behavior in health, public safety, welfare, and other areas of social services.
CMGT 582—International Communication: National Development
Roles of media institutions and communications behavior in national development, including political, economic, and social spheres; Western and non-Western conceptions of development processes.
CMGT 583—Social Marketing and Entertainment Education
Theoretical foundations of social marketing and entertainment education; uses of dramatic serials, telenovelas and animation to promote human rights; program design, evaluation.