The Entertainment Management track examines the dynamic entertainment industry, which includes film, music and other interactive multimedia. This track is particularly valuable for individuals with career interests in the management side of broadcast and cable television, motion pictures and film, music, interactive multimedia, and other areas in the arts and entertainment. (Students interested in the production side of entertainment should consult the
course offerings of the
USC School of Cinematic Arts.)
Courses in the Entertainment Management track include:
CMGT 500—Managing Communication (4, SpSm)Production and distribution of information within large organizations; information networks, organization structure, control and decision-making functions. Resources necessary for effective organizational communication systems.
CMGT 520—Social Roles of Communication Media (4, FaSp)How mass media shape public images of groups, channel political power, promote consumption of goods. Social and political theories as tools in evaluating media impact.
CMGT 532—Development of American Media Industry (4, Fa)Origins of American radio and television broadcasting industry and analysis of its development into the contemporary media industry; covers history, technology, regulation, and business practices.
CMGT 543—Managing Communication in the Entertainment Industry (4, Fa)Examination, application and critique of traditional and contemporary organizational communication theory as it applies to the entertainment industry's unique internal and external environments.
CMGT 560—Communications Policy (4, FaSm)Evolving regulation of telephone, radio, television, cable, print, and other media. Major policy-makers and decision points in policy-making at local, state, national, and international levels.
CMGT 565—Communication Law and Broadcasting (4, FaSp)History and present status of broadcast regulations; emphases on First Amendment, character of regulatory agencies, impact of court decisions, influence of technological advances.
CMGT 566—Communication Law and New Technologies (4, Sp)Development of law in newer technologies. Cases include cable television, low power television, direct broadcast satellites, teletext, video cassettes, telephone, data networks, computer regulation.
CMGT 570—Economics of the Communication Industries (4, Fa)The economic forces that determine the structure and outputs of communication and media industries, including newspapers, broadcasting, cable, and telecommunications.
CMGT 575—Advocacy and Social Change in Entertainment and the Media (4, Fa)Examines how diverse groups (i.e., governmental agencies, advertisers, health organizations, advocacy groups, actors, social scientists) attempt to influence audiences through entertainment and traditional media channels.
CMGT 584—Seminar: Interpreting Popular Culture (4, Fa)The use of semiotic, literary, psychoanalytic, and other approaches for describing and interpreting popular cultural phenomena, including television, advertising, film, music, and fashion.
CMGT 587—Audience Analysis (4, Fa)Fundamental principles of audience research; critique of existing methodologies; implications for global audiences and mass media markets.
Additional valuable cognate courses are offered through the USC Marshall School of Business and the USC School of Cinema-Television.