LA Times features professor Henry Jenkins and his thoughts on "transmedia storytelling" and "spreadable media"

Posted November 23, 2009

The Los Angeles Times featured provost's professor of communication, journalism and cinematic arts Henry Jenkins in a Nov. 22 article that explores his expertise in "transmedia storytelling," "spreadable media" and new media literacy.

"Audiences are especially active in what Jenkins dubs 'transmedia' storytelling, in which a story spans multiple media in a coordinated way," according to the article. "In the traditional Hollywood model, the novelization, video game or website simply restates the characters or the plot of a film or a TV show. In transmedia stories, the creators of the entertainment will use those extensions to, say, fill in the gaps in a narrative or look at events from a minor character's point of view — all of which combine into one big story that audiences have to piece together. 'It appeals to the hunting-and-gathering impulses of fans,' Jenkins says."

"I spent the first 20 years of my academic life at MIT in the midst of the digital revolution, and I thought it would be fascinating to spend the second 20 years in Hollywood, observing the other side of the equation," Jenkins told The Times.

Full article



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