Centers & Programs


The SCPRC is an ambitious effort to bridge the substantial gap between the public relations profession and the academic community that studies it.
Annenberg Innovation Lab
Annenberg Innovation Lab
The Annenberg Innovation Lab is a space where students, faculty, researchers and business entrepreneurs can collaborate on projects that have practical application and social impact.
Annenberg Networks Network
Annenberg Networks Network
ANN supports a variety of efforts designed to develop social network theory, undertakes empirical research projects to test network theories, and sponsors advanced workshops focused on network theory development as well as a seminar series featuring distinguished network scholars from around the world.
Annenberg Program on Online Communities
Annenberg Program on Online Communities
APOC explores the revolutionary impact of online social marketing on our economic, political and social lives.
Annenberg Research Network on International Communication
Annenberg Research Network on International Communication
ARNIC studies the emergence of communication innovation, examines the attendant transformation of government policies and communication patterns, and analyzes the social and economic consequences.
California HealthCare Foundation Center for Health Reporting
California HealthCare Foundation Center for Health Reporting
The CHCFC partners with journalists to report on the most vexing health care issues facing the state: quality, access and cost.
Center for the Digital Future
Center for the Digital Future
The CDF is a research and policy institute committed to doing work that has a real and beneficial effect on people’s lives, while seeking to maximize the positive potential of the mass media and our rapidly evolving communication technologies.
Center on Communication Leadership and Policy
Center on Communication Leadership and Policy
The Center on Communication Leadership & Policy sponsors research and organizes courses, programs and symposia for scholars, students and working professionals to prepare the next generation of leaders in a rapidly evolving media environment.
Center on Public Diplomacy
Center on Public Diplomacy
The USC Center on Public Diplomacy at the Annenberg School, operated in partnership with the USC College's School of International Relations, examines how government, corporate and non-state actors engage foreign audiences to facilitate intercultural dialogue and understanding worldwide.
Civic Paths
Civic Paths
Civic Paths explores continuities between online participatory culture and civic engagement. Premised on a dynamic understanding of citizenship, we analyze how participatory culture interactions encourage young people to create, discuss and organize to engage with specific civic issues and events.
Knight Digital Media Center
Knight Digital Media Center
The KDMC's focus is to help journalists succeed in the rapidly changing media landscape of the 21st Century.
Metamorphosis
Metamorphosis
The Metamorphosis Project is an in-depth examination of the transformations of urban community under the forces of globalization, new communication technologies and population diversity.
New Media Literacies Project
New Media Literacies Project
The NML explores how to equip young people with the social skills and cultural competencies required to become full participants in an emergent media landscape and raise public understanding about what it means to be literate in a globally interconnected, multicultural world.
The Norman Lear Center
The Norman Lear Center
The Norman Lear Center is a multidisciplinary research and public policy center exploring implications of the convergence of entertainment, commerce and society.
USC Annenberg Institute of Sports, Media & Society
USC Annenberg Institute of Sports, Media & Society
The USC Annenberg Institute of Sports, Media, & Society studies the intersection of sports and society in the media.
USC Annenberg/California Endowment Health Journalism Fellowships
USC Annenberg/California Endowment Health Journalism Fellowships
The California Endowment Health Journalism Fellowships program was established to provide mid-career professional working journalists with tools and training to report on health-related topics. It offers journalists a chance to step away from the newsroom to hone health reporting skills.
USC U.S.-China Institute
USC U.S.-China Institute
The USC U.S.-China Institute aims to enhance understanding of the 21st century’s definitive and multidimensional relationship through research, training, public events, and professional development efforts.