New Ketchum and USC Annenberg Survey Reveals Media Channel Lines Continue to Blur
For the third straight year, the University of Southern California’s Annenberg Strategic Communication and Public Relations Center partnered with Ketchum’s Global Media Network and Global Research Network on a global survey. Media Myths & Realities, published in January 2009, measured media consumption habits among 300 consumers and 200 "influencers" in the U.K. and Brazil, respectively, and, in the U.S., the study measured 500 communications professionals and 1,000 consumers with an oversample to achieve 200 influencers.
Below is more information on the survey, including the news releases announcing the results; a special issue of Ketchum's online magazine, Perspectives, featuring articles from and interviews with media and marketing professionals who share insights on the survey data; a videocast by PRWeek magazine with one of the Ketchum survey leaders, Richard Griffiths; the questionnaires for each audience; the methodology; bios of the survey’s leaders; and the leaders to contact for more information.
For more information contact Jerry Swerling (swerling@usc.edu, 310.456.8045).