Serena Cha runs the University of Southern California's television news operation housed in the Annenberg School for Communication. She oversees more than 200 students each semester as they put together USC's half-hour nightly newscast for a worldwide web audience and for campus television viewers.
Before joining USC in the summer of '98 to start
Annenberg TV News, Cha was an executive producer at KCAL-TV Los Angeles. She also worked as a senior news producer at KCBS and as a news producer at KNBC and KTTV in Los Angeles. She began her television career at WJZ-TV Baltimore, where she produced the country's top-rated 11 p.m. local newscast.
Cha has 20 years of experience in television news. She won the Associated Press Award for best television newscast in California and a Golden Mike Award for best daytime newscast in Los Angeles.
Cha earned her master's degree in journalism at Columbia University and received her undergraduate degree in history from the University of Michigan.
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