Craig Carroll (Ph.D., The University of Texas at Austin) is an assistant professor in the Public Relations and Public Diplomacy units. He is on leave as a visiting profesor at Cambridge University's Judge Business School for the fall 2006.
Carroll's research focuses on the relationship between corporate reputation and the news media. Carroll is working on a book,
Corporate Reputation and the News: Deliberating the merit of organizations in the new media environment. He has given public lectures in 13 countries outside the U.S. Most recently, he was the opening speaker at the University of Cambridge Global Business Symposium on Business and the News Media.
Carroll teaches
PR Research & Evaluation,
Business and the News Media,
Corporate Reputation Management, and
Corporate Diplomacy. Carroll was the 2005 recipient of the Andrew Mellon Excellence in Mentoring Award and the Faculty Adviser for the Grand Prize winner of the 2006 Arthur W. Page Society's national case study competition. His students at USC have accepted jobs in LA, Boston, Chicago, New York, Hong Kong, Amsterdam, Paris, and Geneva at Burson-Marsteller, Ketchum, Weber Shandwick, Edelman, Hill & Knowlton, DDB, Korn/Ferry International, Ruder Finn, Business for Diplomatic Action, and the Annual Meeting of the World Economic Forum, among others. His research has been funded by NSF, Foundation for Public Affairs, Lexis-Nexis, Reputation Institute, and Hoover's, Inc.
