zhanli [at] usc [dot] edu
Zhan Li holds a B.A. in Social & Political Sciences and a M.Phil. in Social Anthropology from Cambridge University (Trinity) as well as a S.M. in Comparative Media Studies from MIT. For his Ph.D. in Organizational Communication, he is specializing in researching the future of scenario planning, a widely used strategic foresight method. Previous thesis topics have included the World Bank's promotion of Knowledge Management and Economics in the 1990s, and the U.S. Army video game America's Army during the run-up to the 2003 Iraq War. Most recently working as a global media investment banking analyst for HSBC in New York City (with a special focus on India and China), Zhan has also been employed as a researcher at Sony (Los Angeles), the Microsoft Games-To-Teach lab at MIT (Cambridge, MA), the London Business School's Future Media Program and UBS Warburg (London). At Annenberg, Zhan helped create the Annenberg Scenario Lab, which focuses on online media innovation in scenario planning techniques for a variety of organizations. His dissertation research will focus on exploring what transmedia storytelling concepts can shape innovation in the scenario planning and foresight field as well as how scenario and foresight techniques can help shape the future of transmedia. Zhan is an Annenberg Innovation Lab Research Fellow.