Professor; Associate Dean for Faculty Affairs and Research

Ph: 213 740 3938
Office: ASC 301D
Office Hours: W 1:00pm
Margaret McLaughlin
Margaret L. McLaughlin is Professor of Communication and Associate
Dean for Faculty Affairs and Research at the Annenberg School for
Communication & Journalism, University of Southern California, where
since 1996 she has been an affiliated faculty member of the Integrated
Media Systems Center, established as a National Science Foundation
Engineering Research Center.  She has more than fifteen years of
experience in research on multimodal information systems, including
work on human-computer interfaces and games and virtual environments
for delivery of healthcare services, some of which work is reported in
her edited volume, Touch in Virtual Environments:  Haptics and the
Design of Interactive Systems. She has also developed and evaluated a
number of interactive multimedia information systems, with funding
from Hitachi America, the USC Arts Initiative, TATRC, NIH, and the
Zumberge Foundation.  Her work has focused on interface design,
usability, and presence and co-presence in collaborative virtual
environments. Most recently she has been co-PI on an NSF-funded study
of SpeechLinks, a system for computer-mediated English-Spanish medical
interpretation.  In addition to her work on human-computer interfaces
and virtual environments, McLaughlin has studied communication in
online communities and social networks for many years and is an expert
in computer-mediated communication.  She was founder of the Journal of
Computer-Mediated Communication, co-editor of the AAAI/MIT Press
volume Networks and NetPlay:  Virtual Groups on the Internet, and is
Co-Director of the Annenberg Program on Online Communities research
initiative. With collaborators from the Childrens Hospital Los Angeles
she is currently leading a study funded by the Annenberg Trust of a
mobile videosharing network for young adult cancer survivors,, which focuses on social diffusion of
survivorship information among former childhood cancer patients from
the low-income, non-English speaking populations who constitute the
bulk of the patients in Los Angeles’ largest pediatric emergency and
critical care hospital. The study uses social network analysis to
determine if survivorship knowledge and perceived social support are
related to structural patterns of the communication behavior of
members in the lifecommunity social network.  McLaughlin also has done
research on older adults’ use of technology and on models of
technology acceptance; she led a study, funded by a Borchardt
Foundation grant to St. Barnabas Senior Services Center, of the
participation of Chinese, Korean, Latino/Hispanic and English-speaking
users of an on-site CyberCafé.  McLaughlin has a broad background in
human communication and is an established scholar in the field, having
served as Editor of Communication Monographs, Editor of Communication
Yearbook, and as President of the International Communication
Association. She currently serves on the editorial boards of New Media
and Society, Journal of Communication, Discourse and Communication,
and Journal of Computer-Mediated Communication, and has reviewed for
many journals in computer science and engineering.  At USC she has
chaired the Faculty Advisory Committee on Technology Enhanced Learning,
served on the University Research Committee, and is Chair of the
USC Task Force on Online Identification and Assessment