Serena Cha is executive director of the Annenberg Media Center. Previously, Cha oversaw Annenberg TV News, USC's groundbreaking television news and multimedia operation housed in the Annenberg School for Communication and Journalism. For more than a decade, she has trained many journalists now working as producers, reporters, anchors and media leaders all over the country.
Cha supervises more than 250 journalists each semester as they put together USC's live nightly newscasts for a worldwide web audience and the campus community. She also guides student news and sports journalists in covering breaking news for atvn.org and using the latest multimedia/networking tools to bring a wide range of stories to the Web. She created an experimental news and sports multimedia production course that gave students the opportunity to build award-winning, in-depth stories.
Before joining USC in the summer of '98 to start Annenberg TV News (ATVN), Cha was an executive producer at KCAL-TV Los Angeles. She also worked as senior news producer at KCBS and as news producer at KNBC and KTTV in Los Angeles. She began her television career at WJZ-TV Baltimore, where she produced the country's top-rated 11 p.m. local newscast. She won the Associated Press Award for best television newscast in California and a Golden Mike Award for best daytime newscast in Los Angeles. She also earned a USC Mentoring Award in 2011.
Cha earned her master's degree in journalism at Columbia University and received her undergraduate degree in history from the University of Michigan.