Miguel Sabido, who pioneered "Social Use of Commercial Television" in Mexico, will discuss his successful methodologies for producing social benefit without jeopardizing ratings, share or sales. Sabido, whose series of three telenovelas in the late 1970s and '80s is credited with lowering the birth rate in Mexico, has refined the "Theory of Tone" - how actors use body language to get across subtle messages.

Watch the video  


Return to Calendar »