Remembering Nation Brands: Recollections of Visitor Experiences at the Shanghai World Expo with Jay Wang
Geoffrey Cowan Forum (Annenberg Room 207), 12 noon
The USC Center on Public Diplomacy is pleased to host Professor Jay Wang for a discussion about the findings from his research into the 2010 Shanghai Expo. Professor Wang and his team recently conducted a series of focus groups in Shanghai in which people who had visited the national pavilions of Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates and the United States shared their memories and impressions two years after the Expo. Wang will discuss the long-range impact of nation-branding programs. This event is free and open to the public, however, you must register.
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